BRAND STORY
When an ordinary day becomes more precious
While you care for a pet who is unwell, even the small things we used to pass by — what they eat and what is applied, where they rest and the spaces they stay in — call for careful choices. Finding each product they need, one by one, often becomes a real worry and burden for the family beside them.
JOJU PET CARE began with that very worry.
JOJU PET CARE began with that very worry.
With a pet’s body and daily life that need more attentive care in mind, and so that families can choose with a little more peace of mind, we looked closely at ingredients, purpose and ease of use, and brought the care products everyday life needs together in one place.
With information that is easy to understand rather than exaggerated promises, and choices you can trust rather than flashy words, we will stay as close as we can to pets and their families.
A wish to stay together for many years to come —JOJU
The name JOJU was inspired by 長寿 (chōju), the Japanese word for ‘longevity’. Into the name ‘JOJU’ we placed our wish that the time you share with the people you love may last for many years. JOJU is a deep-sea shark friend who came from the depths of the ocean, carrying the vitality of a long life. Like the wish held within that long life, JOJU is always with you and your loved ones on the long journey you walk together for your health.
From the small care of today to the warmth that carries into tomorrow. Beside you and your family,
